Advertising on search engines such as Google, Yahoo, and Bing allows you to reach people actively looking for information about your products and services online.
To achieve maximum results requires dedication to research, on-going optimization and testing. At Invoke we’ll do all that work for you in a truly collaborative and transparent manner.
How We Do It
- Daily management of accounts in Google Adwords, Yahoo Search, and Bing AdCenter
- Multiple campaigns for a variety of different products
- Ad copywriting with emphasis on increasing click-through-rate (CTR)
- Quantitative expertise in tracking conversions against costs to optimize bids and budgets
- Keyword research
- Landing page optimization
- Conversion rate analysis
- Optimize CPA/CPL
- A/B testing; multivariate testing
- Identification of strategic growth opportunities